What do we understand from what is meant by having a professional profile? We should not neglect the importance of having a professional profile on the internet. It represents us through the impressions we leave on both the internet, and the real us.
As we leave impressions to new people we meet each day, they do not know us as well as our friends, and one way for them to know more, is the internet.
Jon-Michail mentioned in the video, that our profile reflects everything we put into it, and that people make assumptions of us based on the amount of information they can get of us. Personal branding is about showing how different we are from others, what makes us stand out, and how do we appeal to our audience.
Source: Khalid Shah’s LinkedIn
Professional profile – why do we need it? There are various social media sites which can be a part of your professional profile. LinkedIn is an important platform of such. It is strictly professional which should reveal only your previous working experiences, and previous studied institutions, where people can establish connections with others.
LinkedIn has already become a cost-saving alternative for companies to source for employees to fill in positions. According to a case study by Meredith M. Skeels & Jonathan Grudin (2009), recruiters look out for potential employees through the platform, and that it can also be used to keep track of what previous colleagues are doing currently. It is referred to as an “updated CV” often.
What do we mean by authentic? And why?
The answer is clear. Anyone could come up with a profile that does not resemble his/her in the real world.
Source: Eva Y. Chen’s Youtube video
Eva Y. Chen talked about the distrust that can be formed when the profile/website does not represent the real us. She has also given us a basic guide on creating our profile/website alignment of our online and offline images.
Michael Weiss has highlighted the various important factors which should be posted to focused on our accomplishments in our previous employment. Readers are less concerned with our life stories, therefore we should avoid inputting unnecessary information.
I would like to remind everyone that we should always try to use the same photos and names on different profiles/sites to show consistency and be compelling at the same time to allow ease in identifying you. The video below exhibits basic guidelines for managing authentic image.
Anjali Athavaley, (2007) Wall Street Journal: Job References You Can’t Control
BBC, (2013) Job hunting: How to promote yourself online
Meredith M. Skeels & Jonothan Grudin, (2009) When Social Networks Cross Boundaries: A Case Study of Workplace Use of Facebook and LinkedIn
Peter Cappelli, (2001) Making the Most of On-Line Recruiting pp.139-146